Protect & Serve Doesn’t Always Mean “Press Release”
The Crime Report has a link to an editorial over at the Columbus Dispatch where the editor writes a scathing editorial regarding the state of his local area police agencies’ media relations. After reading it, I figured it was a good time to speak to the how the relationship between the media and police often works.
Just for clarification I can’t speak to the specific complaints that Mr. Marrison has. However, twenty years of watching the often tense relationship between police and the media I can probably offer a few insights. In addition to a laundry list of complaints, Mr. Marrison writes:
While we acknowledge that solving crimes is more important than talking about them, those two things sometimes go hand in hand: Getting information out to the public helps police crack cases by prompting tips. Columbus Police Sgt. Rich Weiner acknowledged that, saying, "The media and the public are great partners."
We don't expect to be spoon-fed the news. We work hard every day to gather it and make good-faith efforts to ask police what is going on and follow up on tips and scanner broadcasts.
But we can't do our job of keeping you informed unless police do theirs, and providing information is part of it.
While Mr. Marrison posits that providing the media information for them to write stories and sell papers for profit is part of law enforcement’s duty to “protect and serve” I can tell you that the press release is pretty far down the list of things to do where solving a crime is concerned. Working a crime such as a homicide is a huge, mind numbing amount of work. I have put in a number of 24 to 36 hour workdays on a homicide over the years. If I have been running hard for 36 hours straight, don’t expect me to care as much about the press release as I do making sure I got the right bad guy in jail, my search warrant will withstand years of legal scrutiny and I haven’t missed a crucial lead or piece of evidence.
Additionally, because the release of the wrong information could jeopardize the successful completion to a case, most departments have strict policies about who can actually talk to the media. The officers on duty may not have the authority to provide the information and the poor guy with the authority is probably at home in bed since most newsworthy crimes happen in the middle of the night anyway. Also, many media inquiries seem to come in the evening right before air time or press time. Don’t expect the department’s media person to operate on your schedule. If he or she is not there, the person answering the phone may not have the authority to give you the big scoop.
Occasionally, the news media gets it into their head that the best way to sell papers/gain viewers is to do “hard hitting” journalism which usually means, doing a hit piece on the local cops or city government. They’ll write a story bemoaning how unfair/inept/biased the local cops are. Then, after dragging their names through the mud for the purpose of selling newspapers, will call up and ask for information. If you do attack journalism, don’t expect the target of your attack to want to do you any favors.
Many times, the victim’s of crimes don’t want the fact that they have been victimized broadcast for all the world to see. They are embarrassed, scared and already traumatized. We also exist to protect and serve victims. If one of your reporters gets assaulted during a family fight or arrested for DWI with a naked circus midget in the car, will you splash that all over the front page? I know of a newspaper owner who drove his car drunk through the front of a department store one night long ago. That never made the paper for some reason.
If you are a journalist and want to learn the ropes of working the crime beat, here are a few tips:
- Do you know what the media policies of the local police agencies are? Who can release information? Who is the designated press officer? When do they normally work? How do you get a hold of them after hours?
- Attend a Citizens Police Academy if your agency has one. You’ll learn a ton about how law enforcement agencies work as well as meet many of the cops.
- Develop a relationship of trust with your local police media guy. If you burn him or make them look foolish, don’t be surprised if they aren’t willing to get burned again.
- If we give you a press release, use the information we give you accurately. You’d be surprised how many times we issue a press release only to see the resulting story get the information wrong. C’mon, we gave it to you…in writing no less.
- As Mr. Marrison alluded to, don’t expect to be spoon-fed the story. Occasionally, you may have to actually leave the newsroom to get your story.
- Write the occasional positive human interest story about someone or something at the local law enforcement agency. Yeah, it may be a fluff piece but it will help to break down barriers between you.